Alright, buckle up FASHIONISTAS and ECO-WARRIORS!
Our RE-PARIS SPRING COLLECTION PHOTOSHOOT, which took place in Paris last week, was such a fun and successful experiment of genuine human contribution that we have decided to share with you our HIGHLIGHTS and some funny episodes behind this shoot, to give you the need to have your own photoshoot taken!
We knew this collection, deserved a BACKDROP as UNIQUE as the pieces themselves. So, we ditched the usual fancy props and went FULL-ON DIY with a mountain of CARBOARD.
Picture this: a gigantic, almost edible-looking CROISSANT, towering stacks of MACARONS that could rival Ladurée's, a CHAMPAGNE bottle big enough to bathe in, and, the pièce de résistance, a colossal EIFFEL TOWER standing proud amidst the cobblestone streets.
Let's just say navigating those narrow lanes with our oversized carb and bubbly companions was an adventure in itself!
The shoot started and ended in the Marais district, at PINOT GRIGIO RESTAURANT, our sponsor for the day, who fully supported our Recycled Spring Project. They gave us space for our 4 models (3 girls and a boy) to get ready and for us to go through our AD plan (Art Director) for the day.
The first round of outfits was PINK, BABY BLUE and WHITE to get into a real SPRING vibe to end up with our FRENCH FLAG colours outfits which clearly distinguish LINGOBILIA brand.
We love celebrating CREATIVITY and SUSTAINABILITY brought to life by TRANSFORMING old tablecloths, shirts, doilies, laces, embroidery, patchwork, and denim into something truly special.
We had a BLAST!
Our models gracefully and "crazily" strolled through the Marais, turning heads and sparking curiosity. But we weren't just relying on their natural Parisian flair.
Oh no, we had a secret weapon: a vintage MEGAPHONE and our friend Ali and his big voice, animating the shoot and, who, at strategic moments as our models sashayed past unsuspecting Parisians, he would bellow through the megaphone:
"WHAT ARE YOU GUYS DOING?"
And without missing a beat, our stylish squad would reply in unison,
"WE RECYCLE PARIS!"
The reactions? Priceless!!! Especially when we tried to do it in French, in Italian, in Spanish and in German.
From amused smiles to bewildered stares, we definitely got people talking – and hopefully thinking about the MAGIC OF UPCYCLING. And yes, we got new clients for our photoshoot service ...
The energy was ELECTRIC, the laughter CONTAGIOUS, the cardboard creations surprisingly RESILIENT.
We gate-crashed a fruit & vegetable shop :) BUT we asked for permission to pose at pretty cafés in the Marais, like the Bouquet Cafe'. We did it ALL!
After a day of strutting, shouting, and strategically maneuvering giant pastries, our stomachs were rumbling louder than Ali's megaphone.
Where else to celebrate a successful (and slightly bonkers) photoshoot than back where it all began? At our beloved Pinot Grigio
A huge MERCI to everyone who lent a hand, a smile, and a whole lot of enthusiasm to make this photoshoot so memorable, starting with our photographer, Marion who did a great job, to all our models, Camilla, Tiphanie, Niam and Osmund for being patient and playful, to end with Ali, our megaphone actor, Sunil, for holding our QR code poster and Maurizio, the owner of Pinot grigio!
Your genuine help in creating some buzz around our recycled Parisian dreams means the world.
Stay tuned for the RE-PARIS Spring collection dropping soon – get ready to wear your love for Paris, the sustainable way!